Content marketing , Social Media and Email Marketing strategies

Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content marketing and creation is an art form that requires the ability to design creative and interesting content that connects with a targeted audience. It’s an educational material that helps the reader, answers a question, or solves a problem in a way that is entertaining to read, watch, or listen to.Content should engage someone with valuable, engaging, and relevant information. 

Visual Content : In addition to video , there are other forms of visual content your audience may find valuable – pictures, presentations , tables , charts , graphs and GIFs. Embedding visual content into your blog articles can create a significant impact.There are several mediums through which they make these connections such as blog posts , social media posts , emails and video.Blog articles – They remain one of the most effective and versatile types of content. The key is that you need to publish regularly inorder to have them bring in traffic.

Audio Podcasts are great ways to share the content for those who prefer audio.

E-Books – They are more detailed than blogs and as such are great for a learning-oriented audience.

Videos – Visuals can say a lot with a combination of data, and they’re also super .

Your first step is the research stage, in which you can use advanced analytics,social listening and search intent modelling to gain the necessary insights into your audience and opportunities. Keyword research can be done to create great social content. Content gets the supreme position when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, how-to guides and more.

SOCIAL Media marketing

The use of the major social media platforms – Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat for marketing the product or a service is called Social Media marketing.The Five Core Pillars of Social Media Marketing are as follows .

Strategy – The first step is to think about your social media strategy.Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community etc .
Planning and Publishing – The content to be published to social media must be planned before hand and it is as simple as sharing a blog post, an image, or a video on a social media platform.
Listening and Engagement – You will want to monitor social media conversations about your brand for positive and negative comments . Depending on that , you get a chance to surprise ,delight them or you can offer support and correct a situation before it gets worse.
  • To measure brand awareness: visitors, page views
  • To measure retention: subscribes/unsubscribes, bounce rate
  • Engagement: Likes, shares, retweets, comments

The key here is really engagement and brand awareness. You can tell how valuable your content is to your audience by how well they’re engaging. So, comments, mail list signups, and social shares are examples of them.

Analytics – The social media platforms provide more in-depth analytics information of how it’s marketing is performing.
Advertising – Social media ads allow you to reach a wider audience than those who are following you.You can create target audiences based on their demographics (location), interests, behaviors, and more.

Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Plus, great blog content will help you build more followers.

Sharing Curated Links —It’s also an opportunity to link to outside articles as well. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.

Using different  social media for Social Media MarketingFACEBOOK : Facebook’s casual, friendly environment requires an active social media marketing strategy. Start by creating a Facebook Business Fan Page with the visually appealing layout, as it is a key aspect of it. Consider a cost-effective Facebook ad strategy, which can have a big impact .

Google+ : Google+ won’t work for everybody, but some communities are very active on Google+. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers .

Pinterest : Pinterest is one of the fastest growing social media marketing trends with an  image-centered platform . Pinterest allows businesses to showcase their product offerings  with unique pinboards. When developing your Pinterest strategy, remember that the social network’s primary audience is female. Twitter : Twitter is the social media marketing tool that lets you broadcast your updates across the web. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible to build upon your following.

LinkedIn : LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and to share content with them. It’s also great for posting jobs and general employee networking. Encourage customers or clients to give your business a recommendation that makes your business appear more credible and reliable for new customers.YouTube : YouTube is the place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Focus on creating useful, instructive “how-to” videos that have the added benefit of ranking on the video search results of Google , that shows the power of video content.

Paid Social Media Marketing is a highly cost-effective way to expand your reach.

Email Marketing

Research shows that email marketing is consistently one of the top choices for digital marketing and has a higher Return On Investment when compared to other platforms. An email list consists of subscribers who have signed up to receive news about your brand, service or product. MailChimp and Constant Contact are popular customer relationship management systems, and email marketing on those platforms is free or low-cost until a certain number of subscribers are reached, at which point the fees increase.

Summing up….

With digital marketing, you’re looking for engagement and conversations that are a two-way street. Content creation is an art form that requires the ability to design creative and interesting content that connects with a targeted audience. Keyword research can be done to create great social content. Content occupies the supreme position when it comes to social media marketing.

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Author: kiruthikaarunkumar

Master of Technology in IT, Freelancer.