Olympiad Examinations In India

Olympiad exams are different from regular school examinations. Every student should participate in Olympiads but most parents and students do not know the importance of these examinations.

What are Olympiad Exams?

Olympiad exams are competitive exams conducted by various organizations across India and abroad. These examinations are conducted on the basis of the school curriculum of CBSE, ICSE, and other major state boards. These exams help to compare student’s performance with their peers across the country and also around the world. The question paper for these exams is objective-type with multiple-choice questions. There may be negative marking for wrong answers. There may be 50 to 100 questions in an examination and a strict time limit. Olympiad exams focus on concept-based learning and logical thinking. This in turn enhances the abilities of the student which is an important tool to face the future competition coming in their lives.

What is the importance of Olympiad Exams?

Olympiad exams evaluate the conceptual learning and strengthen the reasoning, analytical and problem solving skills of a student from an early age. This way the student becomes ready for the upcoming challenges of the competitive world. Many people feel that competition at such an early age will not be beneficial for students, but these examinations build a strong base for students. Hence it is necessary for a student to take part in these examinations. 

Main benefits of Olympiad exams

  • They are perfect to test a student’s conceptual understanding of the subject.
  • Improves the student’s problem solving ability and challenges them to think analytically.
  • Prepares them for future competitive exams by testing a student’s aptitude as well as the knowledge of a particular subject. 
  • Provides exposure to students at the national as well as international platforms.
  • Instills the quality of hard work in the students by pushing them to prepare hard for the exam and improve their result.
  • Students’ performance in school is also improved as Olympiads sharpen their thinking and learning process which helps them to grasp the concepts taught in schools better.

Who conducts Olympiad exams?

There are independent private organizations who conduct the Olympiad Exams. Some of the major Olympiad Exam conducting bodies are as follows:

SOF (Science Olympiad Foundation), CREST Olympiads (Online Olympiad Exams), Unicus Olympiads (Summer Olympiad Exams), Educational Initiatives (ASSET), Indian Talent Olympiad, Humming Bird Education, Eduheal Foundation, Silver Zone Foundation, Unified Council

Almost all the Olympiads consider participation from school only. Only CREST Olympiads and NSTSE (organized by Unified Council) accept individual registrations.

Subjects 

Subjects in which these examinations are conducted:

Mathematics, Science, English, Cyber, General Knowledge, French, Reasoning and Spell Bee.

Preparation for Olympiad exams

Most of the Olympiad exams are conducted on the similar syllabus that is taught at school. No additional reference books are required for the preparation of these exams. But still, there are some special books and guides to prepare for Olympiads. Students are only required to be clear with all the concepts and basics. The questions asked in the Olympiad exams are quite different from what kids learn in the school. Questions are trickier and conceptual which require the students to have a wide thought process to solve the variety of problems based on logics and concepts. 

Final Year Exams: Supreme Court to Announce Its Verdict Tomorrow

University Grants Commission’s (UGC) had passed on a circular on July 6, regarding the conduction of the final term university examinations during the novel covid 19 pandemic. The Supreme Court will pronounce its verdict on the pleas challenging the UGC circular.

UGC had earlier approached universities to view and get the status about the exams. It received responses from about 818 universities (121 deemed universities, 291 private universities, 51 central universities, and 355 state universities). Out of the 818 universities, 603 have either conducted the examination or are planning to conduct it in some time. While 209 others have already conducted examination on either on-line or off-line mode and 394 are planning to conduct examination in on-line or off-line or in a blended hybrid mode towards August or September.

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A bench headed by Justice Ashok Bhushan, R Subshash Reddy and MR Shah, had reserved its judgment for the matter on August 18. They will be pronouncing their judgement after a detailed hearing continuing for 2 days.

Last week, four states and Union territories – Maharashtra, Delhi, West Bengal and Odisha – had urged the apex court to give directions to the UGC to not impose examinations on lakhs of final year university students during the present condition. The court had concluded the hearing but deferred a judgement on the issue. Some states said they were not consulted before taking the decision regarding examinations and selecting the UGC guidelines. They have also said that the state governments have the power to take health related decisions in the interest of the people. The UGC Guidelines did not make sure of this and the opinion of the states were not taken into consideration while the guidelines were constructed.

A group of as many as 31 students from different universities across the country had approached the Supreme court and opposed the UGC circular dated 6 July. In that plea, the students have opposed the direction given to all universities in the country to finish taking the final year examinations before 30 September. The students have made a petition and requested for the examinations to be cancelled. They have suggested that the results of students could be calculated on the basis of their internal assessment or mid-term exams and past performance in previous years/semesters. In the petition it was requested that mark sheets of students should be issued before July 31. The petition was filed by students from across 13 states and one union territory. One of the students, among the 31 petitioners, who had tested positive for coronavirus have asked for directions from the UGC about the examinations. He has asked the UGC to adopt the CBSE model and conduct an examination at a later date. This is specially for the students who are not satisfied with their marks and the assessment of the papers. The plea suggested that previously planned examinations should be cancelled, keeping in mind the interests and health of the students in such a situation of the country, when the number of cases were rising every day. All educational educations across India were closed for the past few months due to the pandemic situation and the lockdowns. Most institutions have however started taking classes for intermediate students in the form of online classes/ lectures.

The Supreme Court will give its judgement and provide a verdict for the students, in a batch of petitions submitted for challenging the revised guidelines of the University Grants Commission (UGC) to conduct final year exams by September 30 of this year.

College and University Admissions 2020

Students are very worried about their careers as all admission procedures have been delayed due to the Coronavirus pandemic. Many have expressed concerns over the delay and cancellation of exams for they might lose an academic year. Final year students are suffering the worst. Many students of intermediate years in have started their classes in online mode for now.  

Delhi University has scheduled its entrance tests for admission to 10 undergraduate and 86 masters and MPhil/PhD programmes from the 6th of September. The exams will be computer based and will be conducted by the National Testing Agency. They will take place from September 6 to 11 in three slots from 8 am. There will be 24 centers across the country. 1.47 lakh students have applied to the masters courses, and 21,699 students have applied for MPhil and PhD programmes. The undergraduate course entrance tests will be held for 3 management courses, journalism, education and a few specialised disciplines. 

Students are also worried about sitting for exams in this condition. There is the issue of social distancing and also wearing a mask, gloves and shield for 2 hours while appearing for an exam is quite taxing. The centres are located in specific cities so there is also an issue about travel restrictions and hotel accomodation. Some exam dates have also coincided with others as DU’s joint admission test for management courses and Common Law Admission Test (CLAT) is supposed to take place on the same day that is September 7. There is another problem about the masters aspirants as most of them have still not finished with their final year exams and yet to receive the degree. Students are waiting for the University to make an announcement and provide some clarification regarding the issue. JNUSU president Aishee Ghosh has expressed concern over the issue of students who are badly affected by floods and the pandemic. Many of them might not be in a position to appear for these exams in a specific centre.  

Jamia Milia Islamia has extended the dates of application for admission. The last date to fill the online application form has been extended to September 14. Students seeking admissions in any undergraduate course at the university can apply at the official website, jmi.ac.in or jmicoe.in.  

The applications for admissions under the sports category will end on September 16. This is applicable for students who play aports at the national, state, regional or university levels. Under the sports quota, students will be enrolled in both undergraduate and postgraduate courses. Sports including boxing, badminton, athletics, cricket, hockey, shooting, football, tennis, table tennis, volleyball, and wrestling will be accepted for the courses. 

The Jamia Milia Islamia University has been ranked amonf the top universities across india. Over 21,000 students are enrolled across 270 programmes in Jamia. This year, it has introduced 19 new courses including two MTech programmes, two MSc, and one MLib course. Among the undergraduate courses BSc aeronautics, four BVov courses, diploma in hospitality management, and three postgraduate diploma courses including entrepreneurship, innovation and design thinking.  

New sessions across colleges and universities have all been postponed due to the pandemic. The application deadline has been extended for almost all courses including free UPSC tutoring classes that are made to support candidates belonging to minorities, SC, ST community, and women as well as NRI admissions.  

Standardised Testing and the Coaching Class Culture

Every year education drifts away from being educational.
The recent trends need to be changed, for a better, brighter future.

A better love story than Twilight.

Standardised testing. A serial dream killer. Hope undermining, man-made catastrophe.

The need for an absolute overhaul is inevitable for the sake of sanities of many. A change in the thought processes of the society would be the apt stepping stone for such a revolution.

As we approach the third decade of the twenty-first century, I guess it’s time to do away the standardised testing as a measure to test the overall capacity of an individual. Following such ancient methods of evaluating young minds in such a fast paced world is absolutely bonkers, we, should know better.

Experts across the fields have endorsed the need for knowledge based learning over memory based learning. But still many are capitalising on the status quo. With millions at the receiving end having it for the worse.

We all have at least appeared for one or the other such tests in our lives. There’s no denying that, the education system is wired in such a manner that there’s no other way around it. Best to succumb to it and make it out in one piece.

It’s saddening to the very least to admit to the fact that many of our dreams were often short-lived by courtesy of such devious measures. Figuring out one’s capacity to follow up his dreams and aspirations over memory based evaluations. Preposterous.

We all have friends and acquaintances who were not able to tread upon a path close to their hearts due to their inability to mug up and show up for standardised tests.

We might even know significant numbers of people, who could’ve been significant figures in their respective favourite fields if they haven’t had fallen prey to the societal norms and ambit of such tests to pursue mainstream degrees and careers.

If you’re somebody who has not been shot down by such a measure, count your blessings. You’re indeed one of the rarest of the rare.

With every passing year, millions of students are pushed into the rat race of such tests by the pressure implied by their guardians, mostly. The crazy obsession over a few courses and institutions in lieu of a trend that has long passed, but is still not accepted by the masses. People are suckers for a safe and secure career that is entirely overrated. 

With the passing of each year, new and newer coaching centres for prepping the kids for such exams are coming up in every nook and corner of our societies. Coaching centres are definitely and will be the black for a while. 

Another number synonymous with the pass numbers of such institutions are the suicide rates among the ones that go there. With the crammed up schedules to only learn and nothing else, millions of kids are traumatised by the agony inflicted upon them.

The only good, such institutions do are their unbridled role over building smaller economies. Pressured with the need to cater to the high numbers of students joining such institutions, they’re forced to establish bigger institutions to accommodate the same. 

Hence, they resort to remoter areas where land is cheap and set up shop there. With more and more families trying to put their kids through such a process, they move closer to such institutions and play their part in fuelling the growth of such rural economies.
A blessing in disguise for many.

We live in a country where the education policies are over three decades old. Since then we’ve liberalised the markets, had massive growth of population and numerous other socioeconomic changes, but this sector falls short to such changes.

With every passing year, education becomes more political than the year before. Higher passing percentages are a matter of concern for political parties to market false bravado. Unaware of the millions who fall prey to such a process.

Rewarding students based on their abilities to rot learn and awarding them with grace marks for selfish reasons might seem reasonable in the short term. But in the long run, bringing out generations of students proficient, theoretically, would just drag this great nation to the dirt. 

A stitch in time saves 9”, better act up before it’s too late.

Do express your views in the comments below.

Bulimia-An Eating Disorder

In today’s instagram world,People especially adolescents are getting image and body conscious.They look at the perfect bodies of celebrities and aspire to be like them.In this aspiration,they are psychologically and physically wounded.Most of such people experience eating disorders where in they undergo extreme changes in their eating and exercise habits.Ultimately they damage themselves.

So,in today’s blog lets look at one of the eating disorders called Bulimia Nervosa,it’s causes and it’s impacts.Let’s get started.

Bulimia nervosa is an eating disorder characterized by episodes of binge eating—consuming a lot of food quickly—followed by compensatory behavior, most commonly vomiting or “purging.” People who are bulimic often feel a lack of control over their eating. A bulimic can consume as many as 3,400 calories in little more than an hour and as many as 20,000 calories in eight hours.

People with bulimia often know they have a problem and are afraid of their inability to stop eating. Bingeing is then followed by purging — namely, self-induced vomiting or the abuse of diuretics or laxatives. Bingeing and purging are often performed in secret, with feelings of shame alternating with relief.

The bingeing and purging cycle is usually repeated several times a week. As with anorexia, people with bulimia often have coexisting psychological illnesses, such as depression, anxiety, and substance abuse problems. Many physical dysfunctions result from the purging, including electrolyte imbalances, gastrointestinal troubles, and dental problems.

An estimated one to four percent of females have bulimia nervosa during their lifetime. The prevalence in males is unknown, but bulimia nervosa is far less common in males than females. Most cases begin in the late teens and early 20s, but can go undetected until the 30s or 40s.

SYMPTOMS

Bulimia signs and symptoms may include:

  • Being preoccupied with your body shape and weight
  • Living in fear of gaining weight
  • Repeated episodes of eating abnormally large amounts of food in one sitting
  • Feeling a loss of control during bingeing — like you can’t stop eating or can’t control what you eat
  • Forcing yourself to vomit or exercising too much to keep from gaining weight after bingeing
  • Using laxatives, diuretics or enemas after eating when they’re not needed
  • Fasting, restricting calories or avoiding certain foods between binges
  • Using dietary supplements or herbal products excessively for weight loss

CAUSES

Exact causes are not completely known and are believed to complex.Hence there is no single known cause of bulimia, but there are some factors that may play a part,such as:

  • Culture:As in strict body expectations:Slim and trim girls wanted for marriage in India.
  • Families:Constant pressure and criticism from parents on looks of children
  • Life changes or stressful events: can trigger bulimia.
  • Personality traits: Those with bulimia may have low self-esteem and feel hopeless.
  • Biology.:Genes, hormones, and other biological factors may contribute to development of bulimia.

Impact

Bulimia has a great impact on the individual and can lead to following complications:

  • Negative self-esteem and problems with relationships and social functioning
  • Dehydration leading to kidney failure
  • Heart problems
  • Severe tooth decay and gum disease
  • Absent or irregular periods in females
  • Digestive problems
  • Anxiety, depression, personality disorders or bipolar disorder
  • Misuse of alcohol or drugs
  • Self-injury and suicidal thoughts.

Management

If left untreated,bulimia can create major complications in life as mentioned above.Hence if you see your loved ones experiencing symptoms of bulimia,support them and console them.If the symptoms are unbearable,immediately consult a doctor and psychologist who will be able to help the patient successfully.

Please spread empathy and kindness.Acceptance and kindness can prevent bulimia in such insecure people.Every difficulty can be defeated with empathy,patience and willingness to improve and come out.

If you all found the article useful,do give it a like.

Thankyou!

Stay Kind!

No Promotion For MBBS Students Without Exams: Medical Council of India

The Board of Governors of the Medical Council of India (MCI), medical education regulator, said in an advisory that no batch should be permitted to move to the next level of the MBBS course without an examination.

New Delhi:

The Board of Governors of the Medical Council of India (MCI), medical education regulator, said in an advisory that no batch should be permitted to move to the next level of the MBBS Course without an examination. The Board in supersession of MCI, after considering various representations received from students, colleges and universities raising various queries about reopening of medical colleges and conduct of university examination, has released an advisory today after a meeting through video conference held last month.

The advisory also said the colleges should aim to complete the first MBBS course (including practicals, lab, demonstrations etc.) within two months of reopening of the colleges as and when permitted by the government, and, thereafter, the first MBBS university exams should be completed as soon as possible, preferably within a month.

The pending supplementary examinations for final year MBBS students which were scheduled during the first half of 2020 should be conducted as soon as possible, as the students are waiting to appear for the examinations having completed the course once already and need not have to wait for the formal reopening of the colleges, the advisory said.

Such students will be joining the medical colleges or hospitals for doing internship just after passing final exams, it added.

“Regarding the conduct of 2nd/3rd (Part 1) and Final year MBBS examination for 2020, the time required for completion of the course would depend on the timing of the re-opening of the medical colleges,” it said.

The Board of Governors anticipated that as for the first year MBBS students, these students would also need about two months to complete the remaining course curriculum and training.

“Consequently, the University exams for 2nd and 3rd (Part 1) MBBS students may have to be delayed by two to three months beyond their scheduled dates,” it said.

It also advised that relaxations provided for the conduct of final year postgraduate examination in terms of the appointment of examiners and the exam patterns, would also be applicable for the conduct of MBBS University examinations.

Research As A Career Option

All of us have been taught since childhood about the importance of a 9am to 5pm corporate job.No one really speaks about research as a lucrative career.Research as a career is really very important.At one place we are delving deep into the realms of unknown findings and that too of our passion.On the other hand we could go on to add something new for our society.One also comes to know a whole lot of new things of their domain too.In addition,There are immense jobs for research fellows out there!

This Blog would unable the readers to understand what is research along with it’s Pros and Cons as a career choice.Lets get started!

Research is a process of self learning and exploring. It depends on to what extent one is involved or interested in any sort of research. Research can be done at various levels and can even be pursued as a career option. It has a very tremendous scope provided the research is an unique one and can definitely benefit the society.
Research is a science in itself. It is a process which makes you learn a new thing at every stage. As your research progresses, it shapes you and your mentality in a very positive way. There are many difficulties that one faces. But ultimately with constant efforts and the optimistic approach it definitely ends with good results.
As Every coin has two sides,a career option also has its pros and cons.Now lets critically analyse the field-

PROS

1.You have Freedom/Independence:One of the most cited reasons for choosing a research career is freedom and independence.Usually,Researchers at universities and institutes have more opportunities to design their own research, to choose their own hours, and to focus their work.This a convenient way of working.

2. You can focus on your interests:Because these research positions offer more freedom and independence, chances are your research concentrate on your areas of interest.Particularly if you are able to secure third-party funding (that is, funding awarded directly to the researcher as opposed to a university or department), you can organize your own working schedule and priorities, and choose the topics of research which are of most pressing interest to you.

3.Tenure offers stability And good compensation:Although it starts slow,Research Career is quite lucrative and stable.Senior academicians can make wages comparable to their counterparts in industry, and there are plenty of opportunities for advancement into administration and other areas.

4.You get to build a network of international relations:Researchers might work as a team within their department, or across several disciplines. Academic positions also offer a lot of opportunities for international cooperation – whether it’s through conferences, researcher-in-residence programs, or guest positions, you’ll find many reasons to travel and meet with others in your field as well as other fields

5.Contribution to the society:The contribution of researchers is the base of every industry and thus research as a field contributes immensely to the society.

CONS

1.Comparatively less pay in the beginning:As a senior tenured professor at a well-respected institution ,the research scholar will have both good job security and monetary compensation, but reaching that level can take a long time.Initially the pay might be definitely less than corporate people.

2.Pressure and competition:There’s a saying in the Research world: “publish or perish.” Although research fellows have a lot of freedom within their research fields, there is a lot of pressure both to produce publishable results and to bring in the grant money. Research might seem like a haven for intellectuals, but the reality is that researchers spend a lot of time working towards and publishing their results. This can also lead to a lot of competition between research fellows which isn’t always healthy or welcoming.Such a tedious life would require a lot of patience and balance.

3.Plagiarism:If the research articles is found to be plagiarized,it can completely destroy the academician’s reputations.In Addition,there can be legal and monetary repercussions too.

The above mentioned points under pros and cons are added to provide clear picture of the research field so that they equip themselves prior to entering this magical field.Every career has it’s own flaws and perks.Research is no different from that.Research as a career should be encouraged since childhood.Research is the base for each and every branch of study that exists and it’s career prospects should be promoted.

Do give a like,if y’all found it to be informative.

Thankyou!

Stay Knowledgeable!

Non Conventional Careers-Science Stream

Medical and Engineering are most sought after courses after 12th Science in India.Parents and the society are the major contributors to this mentality in our country. Thousands of students flock examination centers to write prestigious NEET/JEE irrespective of whether they are interested or not.

Does this mean these are the only options available to students choosing the Science Stream?The Answer is NO.In Today’s advanced world there are plethora of career and course options for students to pursue and achieve success.In this blog we look at some of the prominent and promising non conventional career options in science stream.Lets get started!

1)PSYCHOLOGY

Psychologists study the complex ways that people think, behave, feel, communicate, and perceive the world around them. Some psychologists focus on clinical work with patients, while others devote themselves to researching the nuances of psychological behavior; in any case, psychology is a vast discipline, with numerous career options to choose from. Students who complete graduate-level psychology degrees have great job opportunities. An MSc degree may lead to jobs as research and clinical assistants, while a doctorate is a necessity for those who wants to work with patients in a clinical setting and also to move into a research or an academic position. Many degree programs allow students to focus on a specialty area, including child development, abnormal psychology, counseling, social psychology, and cognition.The opportunities in research under this field are limitless.Psychology is a hot subject in developed nations like The United States and The United Kingdom where this course is sought after and valued.

2)FORENSIC SCIENCE

Forensic science is the application of scientific knowledge and methodology to criminal investigations and legal problems. Forensic Science is a multidisciplinary subject, it encompasses various fields of science such as chemistry, biology, physics, geology, psychology, social science, engineering, etc.Forensic science is used every around the world to protect public and society, to enforce criminal laws and regulations and to resolve civil problems.Various universities in India offer certificate, bachelor and master courses in Forensic Science. After the master degree is successfully completed , then the student can even go for a Doctoral Degree course in Forensic Sciences.Jobs are offered in government as well as private sectors.

3)Agricultural SCIENCES

Agriculture as a field is not just about the traditional aspects related to farming and irrigation. The focus is now shifted to various other dimensions like Horticulture, Poultry Farming, Pisciculture, Dairy Farming, Agricultural Biotechnology,Agronomy etc. Agriculture is also being commercialized as proper attention is being paid to the marketing, distribution, and packaging of its output. It’s possible to pursue a postgraduate degree programme in agriculture related subject which will broaden the scope such as specializing in agronomy, soil sciences, horticulture, plant breeding and genetics, entomology, plant pathology, animal sciences, plant biochemistry, agriculture economics, biotechnology etc. Masters in various above listed Agriculture programs is a 2-year course.This course can be taken up by a candidate who holds a BSc degree in agriculture/ horticulture/ forestry from a recognized university with some qualifying marks.Job opportunities are available both in Government as well as Private Sectors.

4)Aviation industry

The aviation sector is one of the most attractive and best-paid sectors in the economy. In India, The civil aviation industry is a larges domestic market in the economy.The commercial pilot is one the most glamorous and most rewarding job in the Aviation industry. Apart from the theoretical knowledge, a candidate must have practical knowledge to become a commercial pilot. A Commercial pilot must train to get a Commercial Pilot license in order to secure a job in the aviation sector. A commercial pilot or Ferry Pilot will have many chances of getting placed in both Governments and Private Airlines & chattered flights.The interested candidate must be fluent in English,medically fit and must have learnt Maths and Physics in High School.

5)Visual communication

Visual Communication is a combination of illustration and graphic design from a marketing perspective with great emphasis on screen-based workmanship.It involves digital marketing and business identity design , logos, animation, photography, web design, illustration, packaging design, art direction, and most degrees will also have a theory dissertation. It contains all the information to help one become a Graphic Designer, with a scope that allows to to specialize with more flexibility than a degree in design.In short, visual communication is an amazing field with unlimited growth potential. They get hefty pay.Further, with experience, your earnings are bound to increase.

These are just a few options listed from a sea of options.The aim of this blog is to make readers aware that the bucks do not stop at Engineering or Medicine.There are umpty number of career options to choose from and succeed.Everyone can not find happiness within the conventional options imposed by the society.Times are changing and so should our mentality.Students should be encouraged to follow their passion and pursue courses they want.Sky is the limit!

Do like the blog,if you all found it to be useful!

Thankyou!

Stay Happy~

The practice of gratitude

“Acknowledging the good that you already have in your life is the foundation for all abundance.” – Ekhart Tolle

Gratitude, thankfulness, or gratefulness, is a feeling of appreciation felt by or similar positive response shown by the recipient of kindness, gifts, help, favors, or other types of generosity, towards the giver of such gifts. Gratitude turns what we already have into enough. It gives us a feeling of satisfaction and eternal peace. Gratitude is the best medicine, it heals one’s mind, body, and spirit, and it attracts more things to be grateful for.

gratitudeisg

Why do we need to practice gratitude?

“The struggle ends where gratitude begins”.

We all are surrounded by beautiful nature, we have our favorite people around us and we have enough food, clothes, and facilities. But, it is quite common that we take these things for granted. When we take things for granted, we are not satisfied with what we have and we strive to get something else, if we get it, then again we want something else, and we are never satisfied. Consider the present situation where we all are sitting at our respective houses. Earlier we could freely roam around, walk-in streets and parks, visit beautiful places, enjoy the fresh air and beauty of nature. But, we used to take all these for granted. We were really not grateful for the places around us, the beauty around us. But, now we realize its importance. The reality is that we always have enough of the resources around us for our survival. But, sadness drives in when we don’t appreciate what we have and take that for granted. Each one of us is living a life that is actually a dream life for a second person. So, just embrace it.

Imagine your life without the people around you, who are always there with you and support you. If you remove them from your life and think deeply, you will realize that they have a big role to play in your life which you never really thought about. The people around you are precious, value them, and be grateful to them that they are with you. Imagine a day without food, clothes, shoes, or air. If you do this exercise, you realize that you have enough of these things. Your desire to eat in a restaurant and to wear stylish clothes was really not that important. You get your food every day, you have clothes and shoes to wear. So, be thankful for what you have. Each and everything we get in our life, each and everything happening to us is very valuable to build us, to build our personality. Everything happens for a good reason. Being thankful for everything we get and for every event we come across gives us a satisfactory feeling, it eliminates negativity and makes our life more pleasurable. Saying thank you to another person pleases them and us too.

What do we get out of it?

A grateful heart is a magnet for miracles. The day you start practicing gratitude, it never ends. The more you express your gratitude for what you have, the more things you will have to express gratitude for. It gives you immense peace, happiness, and satisfaction. It rewires our brain and reduces stress. It boosts our immunity, improves relationships, and makes each day more beautiful. It makes sense of our past, brings peace for today, and creates a vision for tomorrow. Gratitude is the most wonderful feeling. Once you start practicing it, there is no way back.

“Thank You ” is the best prayer anyone could say.

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Reverse Comparative Advertisements

Pandemic has led to “CHANGE”. Change in how people used to live their normal lives, communicate, attend function, travel places, meet people as well as their behaviour towards anything significant. Considering the business perspective, it has changed the way brands used to advertise and strategize. It has somewhere led to an inclusive environment where brands are not focussing on “them” or “us” but are going with the specific keyword “we”. They want to depict the fact that we are in this together and the sense of accomplishment can also be done without being competitive, at least from outside.

Laws Governing Comparative Advertisements in India - iPleaders

Top 5 Brand Wars | Ardea Concepts

The coronavirus has reached India some time back and the cases are increasing at a much higher rate. The novel coronavirus has inadvertently lent a premise to various brands to advertise their goods and services. Many brands are using this as an opportunity to establish their effectiveness and value over their counterparts with respect to the outbreak. Initially, when the virus was on the rise, Indians started looking for health care measures for preventing themselves from the virus and there was a surge in the sales of hand wash, face masks and sanitizers.

The best example for this is the “Lifebuoy Ad” where they didn’t use the concept of comparative advertisement where one brand is shown inferior to others. Instead, they chose the other strategy of inclusiveness to create awareness among the masses. In the advertisement, they asked people to use any liquid or any soap that they fight convenient and hence gained popularity by not attacking any rival brand.

 

In India, people are going for year-old traditional food, dishes and drinks to boost their immune systems. The use of “kaada”, a warm drink made up of various healthy ingredients to cure cold and cough has become a household entity and people are using it on a daily basis.

Businesses have to keep a level of competitiveness to increase their presence but sometimes it is also possible to keep aside the differences and come out together to fight a battle. Coronavirus has changed and is still changing the way we as a human think, believe, expect and follow up. Reimagining the core benefits and core values to the customers that combines usefulness and interactivity is needed. This can help in strengthening of a brand’s innate immunity through this crisis.

Brands need to change their focus that was traditionally aimed at increasing their ‘Share of Voice’ to increase ‘Share of Empathy.’ They will need to create few micro experiential campaigns on social media and other platforms where people will feel more inclusive towards the brands as well as human race as a whole. With social solidarity and a sense of community growing, consumers will naturally look to brands that embrace such values and stand for a higher purpose. Together, everyone is fighting their own battles and it is not the right time to focus on profit, though that will always be the first priority for any businesses but it is time to couple it with empathy and strategize accordingly.

Every brand should keep in mind that: “We are in this together”

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