Why corporate culture is soo important in business?

Corporate world

It’s a formal world where work counts more than anything else. Hence maintaining a professional attitude will help you cope. Learning to behave professionally can’t be learned in a day or two but it is a gradual process. Be a professional at all levels, and each minute.

” The corporate world has the resources to improve the world. It’s where people live and work”. – Douglas Conant

The above quote is truly said that a corporate world can improve the world with its own talent, its own behaviour, with the proper discipline where people can learn and work carefully and with responsibility.

Corporate culture

Corporate culture refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature. Corporate culture is rooted in an organization’s goals, strategies, structure, and approaches to labor, customers, investors, and the greater community. As such, it is an essential component in any business’s ultimate success or failure. 

Ever work at a company where you felt like your boss didn’t care about your development, didn’t care if you did well, and only saw you as a resource and didn’t value your contributions?  The truth is, most of us have.

On the other hand, companies that promote leadership and productivity, and place emphasis on employee development is the type of environment we all strive to be a part of. These types of companies typically have a diverse and well-developed company culture.

Businesses with a positive company culture are more likely to succeed and have a higher retention rate because they invest in their employees.

This article will highlight three good reasons why having a strong company culture is important to the success of your business. 

Builds Company Image

When you develop and communicate a strong company culture, it’s a direct reflect on your company’s core values . When you can identify what is important for your company, you can help to foster those values and practices in your employees.

It all starts with you. Lead by example and communicate your expectations to your employees. Good company culture starts at the top, if you don’t practice the values that you preach, your employees won’t practice them either.

Developing a strong company culture helps build a positive image that will attract new employees.  People are attracted to companies that have individuals who share similar values.

When you showcase the culture that you promote in the workplace, it allows others to see how you treat employees and how you relate with others apart from what you do. This should all be incorporated in your online presence since it will show others what you value as a company.

why organizational culture is important

1. It defines your company’s internal and external identity

Here’s a thought exercise: write down on a piece of paper five attributes that best describe your organization’s culture. You might write something like “good work-life balance” or “lots of meetings” or maybe “team-oriented.”

2. Organizational culture is about living your company’s core values

Your culture can be a reflection (or a betrayal) of your company’s core values. The ways in which you conduct business, manage workflow, interact as a team, and treat your customers all add up to an experience that should represent who you are as an organization and how you believe a company should be run. In short, your culture is the sum of your company’s beliefs in action.

But if your espoused values don’t match your culture, that’s a problem. It could mean that your “core values” are a list of meaningless buzzwords, and your people know it.

A strong organisational culture keeps your company’s core values front and center in all aspects of its day-to-day operations and organizational structure. The value of doing so is incalculable.

3. Your culture can transform employees into advocates (or critics)

One of the greatest advantages of a strong organizational culture is that it has the power to turn employees into advocates.

Your people want more than a steady paycheck and good benefits; they want to feel like what they do matters. And when your people feel like they matter, they’re more likely to become culture advocates—that is, people who not only contribute to your organization’s culture, but also promote it and live it internally and externally.


These are just a smattering of reasons why organizational culture is important, but they’re a good starting point to get you thinking about what your own organization brings to the table. What’s important at your company might be totally different depending on the situation.

Author: Nidhi Biswas

I am a bba final year student. Here to write about helping the poor ones with the related schemes and the one who are willing to read.